Jazz no Jardim is an event characterised by its surrounded gardens where the audience is invited to hear jazz concerts of well-known Portuguese bands during three warm summer nights. In addition to the concerts, the gardens are filled with an exhibition of vinyl cover records of various jazz bands to enrich this event even more.
For this project, we developed an identity to be featured through future editions and in all promotional and merchandising products. The identity consists in a bulk and simple typographic font covered by moving sound bars. This same identity can shift from a vertical to a horizontal orientation depending in what promotional products it needs to appear.
The flexible character of the identity combined with a photographic background turns all the communication more appealing and impacting. We also developed a series of posters with different photographic backgrounds, one being the generic version featuring details of the gardens and the others present the jazz bands.