Noow

Identity, Promotional

Noow is a Chinese fashion brand characterised by its minimalistic visual style and products with clean lines and neutral colours that can become timeless pieces.

The logo of this brand is a combination between symbols and lettering that combined have a different meaning because each kind of fashion piece has a symbol designed to represent it and the stationery and packaging were developed with this concept in mind. Even the branding colours were chosen for specific products: shoes, accessories and bags or purses.

This brand stands out for the brand’s geometric symbols and lettering which features align perfectly with the simplicity of the products.