Pura – Slow Living

Pura is a clothing brand born from the desire to combine, in each of its pieces, timelessness, lightness, simplicity and elegance — a project created by the renowned Portuguese actress Catarina Gouveia. 

From the very beginning, our team embarked on a journey to encapsulate the essence of modern, conscious fashion in every design element. We meticulously crafted the logo, labels, and stationery, ensuring they echoed Pura's core values. Our focus was on purity and simplicity, mirroring the brand’s commitment to elegant, timeless fashion.

Villae - Creative Studio took charge of all visual communication and art direction for the brand. In its initial days of being introduced to the public, the brand experienced rapid growth, captivating both customers and the media. Notably, several influential personalities swiftly embraced and showcased the brand's products, further fueling its popularity.