Theatro Circo – Proposal
Today we share our proposal for the visual identity competition for the iconic Theatro Circo.
Our approach for this project was to breathe new life into one of the region’s most historic cultural landmarks. We aimed to create a visual identity that honors Theatro Circo's rich history and unique architectural beauty while reflecting its dynamic role as a contemporary hub for the performing arts.
Inspired by the stunning architecture of the main hall, we developed a visual identity that captures the details and elegant forms of the theater's interior, echoing its grandeur and historical significance.
To enhance the theater’s diverse programming, we introduced a color scheme that is both versatile and meaningful. Each color represents a different category of events, allowing the visual identity to be flexible and adaptable. In addition to the visual identity, we extended our proposal to include logo motion, muppies, digital tickets, and a variety of digital assets, ensuring a cohesive brand presence across all platforms.
In addition to the visual identity, we extended our proposal to include logo motion, muppies, digital tickets, and a variety of digital assets, ensuring a cohesive brand presence across all platforms.
Although our proposal was not selected, we are incredibly proud of the work we put into it and grateful for the opportunity to contribute to the visual storytelling of such a prestigious venue.
Art Direction & Design: Villae Studio
Our approach for this project was to breathe new life into one of the region’s most historic cultural landmarks. We aimed to create a visual identity that honors Theatro Circo's rich history and unique architectural beauty while reflecting its dynamic role as a contemporary hub for the performing arts.
Inspired by the stunning architecture of the main hall, we developed a visual identity that captures the details and elegant forms of the theater's interior, echoing its grandeur and historical significance.
To enhance the theater’s diverse programming, we introduced a color scheme that is both versatile and meaningful. Each color represents a different category of events, allowing the visual identity to be flexible and adaptable. In addition to the visual identity, we extended our proposal to include logo motion, muppies, digital tickets, and a variety of digital assets, ensuring a cohesive brand presence across all platforms.
In addition to the visual identity, we extended our proposal to include logo motion, muppies, digital tickets, and a variety of digital assets, ensuring a cohesive brand presence across all platforms.
Although our proposal was not selected, we are incredibly proud of the work we put into it and grateful for the opportunity to contribute to the visual storytelling of such a prestigious venue.
Art Direction & Design: Villae Studio
