Theatro Circo – Proposal
Today we share our proposal for the visual identity competition for the iconic Theatro Circo.
Our approach for this project was to breathe new life into one of the region’s most historic cultural landmarks. We aimed to create a visual identity that honors Theatro Circo's rich history.
Inspired by the architecture of the main hall, we developed a visual identity that captures the details and elegant forms of the theater's interior, echoing its grandeur and historical significance. To enhance the theater’s diverse programming, we introduced a color scheme that is both versatile and meaningful.
In addition to the visual identity, we extended our proposal to include logo motion, muppies, digital tickets, and a variety of digital assets, ensuring a cohesive brand presence across all platforms.
Although our proposal wasn't selected, we are proud of the work and grateful for the opportunity to contribute to the visual storytelling of a prestigious venue.
Art Direction & Design: Villae Studio
Our approach for this project was to breathe new life into one of the region’s most historic cultural landmarks. We aimed to create a visual identity that honors Theatro Circo's rich history.
Inspired by the architecture of the main hall, we developed a visual identity that captures the details and elegant forms of the theater's interior, echoing its grandeur and historical significance. To enhance the theater’s diverse programming, we introduced a color scheme that is both versatile and meaningful.
In addition to the visual identity, we extended our proposal to include logo motion, muppies, digital tickets, and a variety of digital assets, ensuring a cohesive brand presence across all platforms.
Although our proposal wasn't selected, we are proud of the work and grateful for the opportunity to contribute to the visual storytelling of a prestigious venue.
Art Direction & Design: Villae Studio
