ShootFest 2026
The visual identity developed for DreambooksPro’s Shootfest 2026 was based on one of the oldest techniques in analogue photography, recovering the experimental nature of the process and the direct relationship between light, matter and image.
The graphic language was built around the contrast between intense blue and white markings, evoking the impressions produced by exposure to light. This approach explored the unpredictability of the photographic process, where each composition became a singular record, marked by texture, imperfection and the intervention of light. In a context dominated by digital media and the increasing automation of image-making, Cyanotype proposed a return to experimentation and human expression. Shootfest thus established itself as a space for discovery and sharing, where photography was understood not only as a result but also as a creative process.
Between the rigour of technique and the freedom of experimentation, the identity adopted a sensory and expressive language that retrieved the origins of photography and reinterpreted them in a contemporary way. It became a celebration of the image in its most essential form, where light ceased to be merely a resource and became a material for creation.
Direção Artística & Design Gráfico : Villae Studio
The graphic language was built around the contrast between intense blue and white markings, evoking the impressions produced by exposure to light. This approach explored the unpredictability of the photographic process, where each composition became a singular record, marked by texture, imperfection and the intervention of light. In a context dominated by digital media and the increasing automation of image-making, Cyanotype proposed a return to experimentation and human expression. Shootfest thus established itself as a space for discovery and sharing, where photography was understood not only as a result but also as a creative process.
Between the rigour of technique and the freedom of experimentation, the identity adopted a sensory and expressive language that retrieved the origins of photography and reinterpreted them in a contemporary way. It became a celebration of the image in its most essential form, where light ceased to be merely a resource and became a material for creation.
Direção Artística & Design Gráfico : Villae Studio
