Breezy
The project starts from the appreciation of yadom, a Thai herbal nasal inhaler widely used for rapid relief of symptoms such as congestion, dizziness, queasiness, headaches and stress, reinterpreted in a contemporary context.
Breezy’s identity is based on a rounded typography with gradual growth of the letters, evoking the act of exhalation and the intensification of the sensation caused by inhalation. The 'sun smile' icon reinforces this idea of well-being, being applied consistently to different supports. The slogan "take nature with you" translates the link to natural elements and the lightness of the product in daily use.
Each variant - Balance, Boost and Relax - has its own graphic design, aligned with the feeling it conveys, supported by an expressive color palette that reinforces the brand’s character. The packaging was thought as part of the experience, with bottles and boxes that reflect this visual language and an aggregator packaging that organizes and presents the range. In addition, the Mystery concept was developed, with surprise aromas that reinforces the exploratory dimension of the product. The result is a proposal that blends tradition and innovation, transforming a cultural habit into a current, sensory and distinctive product.
Art Direction & Design : Villae Studio
Photo : Editta Studio
Breezy’s identity is based on a rounded typography with gradual growth of the letters, evoking the act of exhalation and the intensification of the sensation caused by inhalation. The 'sun smile' icon reinforces this idea of well-being, being applied consistently to different supports. The slogan "take nature with you" translates the link to natural elements and the lightness of the product in daily use.
Each variant - Balance, Boost and Relax - has its own graphic design, aligned with the feeling it conveys, supported by an expressive color palette that reinforces the brand’s character. The packaging was thought as part of the experience, with bottles and boxes that reflect this visual language and an aggregator packaging that organizes and presents the range. In addition, the Mystery concept was developed, with surprise aromas that reinforces the exploratory dimension of the product. The result is a proposal that blends tradition and innovation, transforming a cultural habit into a current, sensory and distinctive product.
Art Direction & Design : Villae Studio
Photo : Editta Studio
