INDAQUA
Starting from the motto "Vitality that connects us", we developed a spatial concept based on the symbolism of pipes, structuring elements in water transport and visual metaphor of the connection between people, territories and resources. These structures define the space and create a cohesive visual language and identity.
The booth integrated a multi-sensory, sensor-activated experience that combined video, sound and water vapors, enhancing the visitor’s immersion. In a central location, the "Water Challenge" was developed, an interactive touchscreen game that combines entertainment and informative content about the brand. In addition, a lounge area was created with informal seats and charging points, providing comfort and encouraging stay in the space.
Art Direction & Design: Villae Studio
3D: Nuno Mendes
Production: SIM
Promoters: Forum Criativa
Photo: Editta Studio
Concept
Water was the starting point.
Not as a decorative element, but as a conceptual principle. Fluidity, continuity and connection define the design of the space. The stand is organized as a sensory journey, where each moment connects to the next naturally, without ruptures.
This logic materializes in a language inspired by tubing systems. Elements structural structures traverse the space, guide the gaze and orient the visitor, making the flow visible of water and the idea of connection between moments. Pipes are no longer just techniques for take a central role in drawing and storytelling.
Light, sound and transparency reinforce this reading, creating an immersive atmosphere where the presence of water is constant, although not always literal. The goal was to create an environment that feels before interpreting, where experience precedes information.
Sensory Experience
The first contact is designed as a moment of entry into the brand’s universe.Through a central piece inspired by tubing, the visitor activates a sensory experience which combines projection, sound and steam. A simple gesture that triggers an engaging environment, bringing the user closer to the water cycle and the INDAQUA narrative.This moment is not just introductory. It serves as the basis for the next interaction, a game digital that prolongs the experience and transforms information into active participation. The logic is sequential, but light, maintaining the pace of the visit.
Interactive Experience
The game emerges as a natural extension of sensory experience, turning information into action. We developed a short, intuitive and engagement-oriented digital interaction.The visitor is challenged to conduct the drop along a piping system, avoiding obstacles and answering questions related to the brand’s activity.The mechanics are simple and immediate, designed to maintain the pace of the visit without breaking the immersion. In addition to a playful element, the game acts as a retention tool. It encourages participation, prolongs the contact with the brand and creates a memory associated with the interaction.
